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The Strava Story: Building A Fitness Community Fueled By Emotional Connection

The Rich Roll Podcast

CHAPTER

Origin and Evolution of Strava

This chapter reflects on the founders' journey from their initial venture, Kana Sports, to the creation of Strava, detailing the challenges faced along the way. It highlights the platform's focus on community engagement and competitive spirit, showcasing how it captured the cycling community's interest and later expanded to runners. The conversation also emphasizes the importance of understanding niche markets and building a dedicated team to foster growth and innovation.

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