Cadbury is in the news for all the wrong reasons and whether its iconic bone vita is a sugar trap. Revant Himat Sinkha, a young man who goes by the Monica food farmer, turned to Instagram to create a short video about Cadbury's Bonevita. He questioned the sugar content in what's touted as a health drink. The video got the eyeballs, 12 million hits. But here's the thing, Cadbury might have shot itself in the foot here. Sure, it got 12 million views, but all the chatter dies down eventually.