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A Holistic Approach to Demand Generation, with Ken Marshall

B2B Growth

00:00

Can Everyone Find All of Your Content?

On the content side, which is sort of my favorite, i like to think about it as everyone's aware. What do they have to learn at first? If they have no idea what my solution is? What if they have to educate to marrow us? It might be educate, right? Ours might be the b to b o strategy over view. And then, can everyone find all of your content? Like, if those things are taken care of, you're off to the races. So a little long winded but that was a lot of stuff condensed in a short period of time.

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