Branding and Performance Pay in the Blue-Collar Economy

In this conversation, Tommy Mello and Benji Carlson discuss the current state of the blue collar economy, emphasizing the bullish outlook for trades and the impact of AI as a growth enabler. They explore the talent shortage in the industry, the need to attract younger workers, and the importance of personal development and performance-based pay. The discussion highlights strategies for making trades appealing again and the necessity of evolving business practices to meet the demands of a changing workforce.

00:00 The Bullish Blue Collar Economy

04:31 AI as an Enabler for Growth

10:50 The Talent Shortage in the Trades

16:31 Making Trades Cool Again

32:08 Six Keys to Attracting Young Talent

38:56 The Importance of Personal Development

49:22 Implementing Performance-Based Pay

56:26 Identifying and Attracting Talent