In this conversation, Chad Janis shares his journey from investment banking to entrepreneurship, detailing his experiences in the consumer goods sector and the founding of Grüns. He discusses the importance of understanding consumer behavior, managing customer acquisition costs, and the challenges of scaling operations. Chad emphasizes the significance of team culture and the need for innovation in product development, particularly in the supplement industry. He also shares insights on financing growth and maintaining quality and trust in a competitive market.

Chapters:

00:00 Introduction

04:03 The Entrepreneurial Mindset - Insights from Chad's Background

08:44 Understanding Consumer Behavior - Lessons from Investment

14:00 Customer Acquisition Costs - The Key to Sustainable Growth

20:41 Balancing LTV and CAC - Strategies for Success

28:21 Product Development - Crafting the Perfect Gummy

36:16 Scaling Challenges in Operations

42:46 The Importance of Operational Backbone

50:07 Rapid Growth Strategies

57:17 Navigating the Supplement Industry's Challenges

01:03:01 Navigating Quality and Safety in Supplements

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