This chapter emphasizes the importance of adapting and evolving in business, rather than relying solely on a product or service. It discusses the concept of long-term thinking versus instant gratification, highlighting examples of successful entrepreneurs who prioritize long-term growth. The chapter also conveys the significance of understanding cause and effect timeframes and making sacrifices in the short-term for greater success in the future.
Most people fail to see long-term cause and effect relationships...They're shortsighted and they only think in timeframes of today, this week and this month. If they don't see rewards from the actions they take immediately, they give up or find a new shiny object and the same pattern repeats itself again. It's a vicious cycle like a snake eating its tail. If you take action today, the true reward of that action will occur 1-2 years from now, not today. Most people are blind to this. If you want to succeed in life and business you need to understand cause and effect timeframes so that you can think clearly and execute on the power-law activities that truly move the needle. This video shows you how to do that!