It's hard to do the unscalable. The big company competitor won't be willing to disrupt their business. Netflix is like the one more recent example that keeps finding ways to disintermedia aid themselves before, you know, it's done to them. And so that's what we look at. We focus more on who our future fans are. And we focus on what those moves are, even if it we're going to be misunderstood when we do things.

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