David McRaney: I'm going to be at the Berkeley Olympic that's November 18th 7 p.m. for other ways to get past episodes go to Stitcher's SoundCloud iTunes, Omni, Spotify, Amazon, Audible or you're not so smart. The easiest way to support the show tell everyone you know about it and check back in about two weeks for a fresh new episode future guest Temple Grandin. Everyone gets 18t's best deal on the new iPhone 14 pro with the incredible camera people currently listening to comedy podcasts can't wait for their podcast to end so they can tell that guy in front of them on the bus about it even if he is the driver.
In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.