The Massage: Presented by The McLuhan Institute cover image

Eric McLuhan & Nikita Petrov (full conversation)

The Massage: Presented by The McLuhan Institute

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Is There Any Border to That?

We're speaking here only of human innovations. Human innovations, like motor car, have reflexive effects on the human and these are very seldom examples examined. The people who study media look exclusively at the content. They examine only how it is used. It's a general rule tat any new technology will always be used to do all the old jobs. But then it does all sorts of new things of itself. W for one thing, the new tectology turns the old one into a large form. I like the motor car because it's an unexpected example, and it's a very cleart.

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