AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Hertz's Pivot to Electric Vehicles: A Forward-Thinking Strategy Met with Challenges
This chapter explores Hertz's ambitious shift towards an electric vehicle (EV) strategy post-bankruptcy, including purchasing 1,000 EVs, partnering with Tom Brady, and targeting corporate and rideshare markets. Ultimately, the premature nature of their EV approach becomes clear by late 2023.