How a summer job grew into an ice cream empire, with CEO Ben Van Leeuwen
Masters of Scale
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From Truck to Empire: The Van Leeuwen Journey
This chapter recounts the transformative journey of launching Van Leeuwen Ice Cream from a childhood summer job through years of passion and creativity. It details the challenges faced in starting the business, including funding obstacles and the innovative approach to flavor testing. Ultimately, it illuminates the founder's shift from traditional career paths to embracing entrepreneurial spirit, driven by a love for high-quality ingredients and unique flavor combinations.
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