Unknown Knows

Wergin: Ideas of human behaviour can be the trickiest of these unknown knones, in the sense that we often fight against acknowledging things that are obviously true. Memetic theory is the idea that human beings have a romantic lie, that they believe that the desires that they desire come from their heart. Andi: So much of what we desire, we believe is from our own heart, but it's not ad that's kind of what memetic theory is about.