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Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
The Biggest Challenge for TikTok
The world has a new language. It's caught on and people are talking in TikToks. People now on TikTok communicate in vignettes. And so short form video can be just as meaningful and just as compelling as the classical beginning, middle, and end. But I don't think it'll be a long term challenge for TikTok.
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