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Weekly Wrap | Women’s sport special with the ECB, RFU and Twitter, plus a Rugby World Cup preview

SportsPro Podcast

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Are We Going to See a Growth Impact on the Men's Game?

There's a huge untapped audience that's waiting to be monetized is waiting to be engaged there. I don't look forward to her first men's football game because I don't think it's ready. You've got fans who their first experience might have been at Wembley when England won the euros my dollars was personally. Are we going to see an positive growth impact on the men's game with new audiences potentially new ways of consuming the game that didn't previously exist without the trailblazing work of the women's game? If a so yes, like I said there's a there's a new audience that are ready to be tapped into, especially off the back of a great euros and

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