Colin Coggins is the author of a new book, The Unsolved Mindset. He says that we all need to redefine sales and realize that it is a skill that applies to all of our lives. Here's how he got started on this path: "I'm going to screw the establishment over on my way out"
Selling products, ideas or even yourself is a task that can feel daunting, or maybe even a little uncouth for some people. But Colin Coggins, author and adjunct professor at USC’s Marshall School of Business, believes that anyone can learn the skills needed to sell anything – and that you already have more “sales” experience than you think. Colin shares why he believes that the best salespeople defy the expectations of what society thinks of as a successful salesperson, how self-awareness can help you achieve your goals and why learning the art of selling could teach you a lot about life in general. For the full text transcript, visit go.ted.com/BHTranscripts