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Physio Matters
The first barrier for why the average physio would say they don't have a bicorn lab or an ice cream got a moment, it was cost. And so that was step number one was just how do we democratize technology to a price point where people can afford it. The education piece is the part where I think there's a that starts this energy with physio matters and how do we educate the industry. We need to rely on governing bodies to help champion that. But once again, those governing bodies need objective data, and that objective data is going to be collected by everyone on the graph,. right? Everyone that's on the front line. If we can all together,