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Navigating Collaboration in Music
This chapter explores the complex dynamics between A&R representatives and songwriters, particularly in convincing established artists to embrace external songs. It highlights key moments in collaborations, such as Barry Manilow's experience with 'I Write the Songs' and a pivotal partnership with the Queen of Soul that rejuvenated her career. Additionally, it addresses the ongoing importance of adapting to industry trends and fostering strong creative relationships for lasting success.