Build Your Personal Brand on TikTok in 2025 ft. Michael Wilson | The Dept. #62
The Dept. w/ Omar El-Takrori
Building Brand Communities Through Engagement
This chapter explores strategies for brands, particularly Dr. Squatch, to cultivate communities and engage their audiences across various platforms. It highlights the importance of nurturing relationships with creators, utilizing diversified content, and focusing on addressing customer pain points for effective marketing. Success stories and practical advice illustrate how small businesses can leverage innovative strategies for growth and increased brand engagement.
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