Marketing Execs React To The Netflix Pepsi Documentary
Marketing Against The Grain
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The Cola Wars: Marketing Dynamics Unpacked
This chapter explores the intense marketing rivalry between Pepsi and Coca-Cola, inspired by the Netflix documentary 'Hey Pepsi, Where's My Jet?'. It discusses various marketing strategies used by both brands, including customer-centric approaches and comparison marketing, highlighting the complexities and risks involved. The hosts emphasize the importance of storytelling and emotional connection in advertising, showcasing how effective marketing can distinguish a brand in a crowded market.
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