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Megaphone to Recertify, Audiences on Podcast Ads, & More

Sounds Profitable

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Spotify's Megaphone Recertification and Audience Attitude towards Podcast Ads

The chapter explores Spotify's efforts to be recertified with the IAB, research on podcast ad tolerance revealing that most listeners enjoy or don't mind ads, and a mention of forthcoming insights from the study Ad Nauseam on podcast advertising perceptions.

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