Speaker 2
Do you know if this effort has led to any meetings and ordeals?
Speaker 1
The attribution side of it is as hard as you'd imagine? The got of all this is like one million %, yes. And i think everyone, even the sceptics internally have have come around and been like, the goshss, this is great for us. We're trying to figure out the attribution funnel. I think the easiest way to do it is post investment, talking to them and saying, he howd you come across a wet all that kind of evaluating down funnel. We
Speaker 2
don't have anything other than kind of follower growth and anecdotal pieces to to back up now, but we're working on all the analytics and stuff. How long do you give this before you have to go, look, this is fun, fun for logan. It's good for logan's brand, am, but this is resources, and we need to have a real conversation. But whether this is making us money or not, i
Speaker 1
check him with my partners on the stuff everya at least with regard to my pie cast, every time we make an incremental investment, which has been every six weeks or so. We're kind of figuring, hay, you know, here are the numbers. Here's the fee back i'm getting. Sholl be keep going. And the answer's actually been universally yes. To their credit, we're doing quarterly check ins on it. Obviously, as you hire people full time, the bar of, like a, how much time you're oing to give them to figure the stuff out, is far higher. Quarterly and annually is kind of the period of time we're evaluating all this stuff. But we're making it up as we go along. So
Speaker 2
let's, let's broaden the aperture a little bit. We've been talking a little bat about this. There's a ton of, has been a ton of money from v c going into te i've now seen multiple cycles. It seems like this. I thi shoud put out a nice p t f about this. There has been a ton of money going into te before we get to the down term. Every time in the cycle you see more and more money. So what was pushing the money up this time around? So
Speaker 1
a couple of tinks. Two things had been true for a while. But companies were staying longer private longer, right? And needed money. They they needed money.
