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How to Drive Value With Data in the FMCG Space
Wreck-It founder and COO of Rekkit, John Boulden talks about what it means to drive value with data in the FMCG space. He says there's a lot of business challenges that can be solved with data from companies such as Wreck-It. The biggest use case is definitely on revenue growth, but also demand planning or shelf image recognition for example. And he gives some examples of how this has played out at his company over the past few years.