#27 - Brands on Web3 After the Hype w/ Filippo Chisari
Metavertising // Metaverse Marketing
00:00
The Future of Go-to-Marketing
Short term, we should not get our hopes up and try to see what actually works and sticks in terms of ROI. We should be thinking about loss aversion and how it affects like brand perception andHow it affects our buyers. I think that there's going to be a bridge, a bridge period, right? So now we have co-creation, right? And utility in immersive experiences as a secondary step,. Then we'll have things happening with a buyer journey, like operations being enabled by blockchain.
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