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Fans, Collectors and Gamblers: The Consumer Behaviors of Pop Mart (217)

The Tech Strategy Podcast

CHAPTER

The Rise of Pop Mart: A Retail and Collectible Phenomenon

This chapter investigates Pop Mart's international growth and its unique retail concepts, drawing parallels to Disney's model. It also discusses the consumer dynamics behind blind box products, including their addictive appeal and the Chinese government's concerns about their gambling-like nature.

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