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How to Drive Product Innovation by Ericsson VP, Head of IoT

The Product Podcast

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Product Management - How to Experiment With Business Models

Product managers need to project that whether it's duable or not, so that you can be realistic. I've seen many companies that their business model works at smaller scales, but as they start scaling, that just doesn't doesn't work. To make sure that we address the right type of customer to cross the chasm in scale is very important too early on. Focus on full solutions that solve the pragmatist problem and keep your eyes on crossing the chasm.

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