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Modest Proposal – Value is Dead, Long Live Value - [Invest Like the Best, EP.95]
Invest Like the Best with Patrick O'Shaughnessy
Custom Acquisition Cost Killing Internet Businesses
In e commerce, for the most part, you're selling fungible goods. Most of the time in the thirties. And now you have to acquire customers. There's a reason there are almost no stand alone, profitable ecommerce companies,. You just enjoy the fruits of that small nich. Even amazon has migrated to a third party selling model where the vast of whatever profits they have in retail esn from the market place. So i think it's just shown that on line customer acquisition is a very challenging way to scale. Almost none of them can avoid this if you look through the various ways to fight or avoid fighting each other.
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