Rocky Road to Culinary Success

This chapter follows a college student's journey as he embraces his identity and cultural challenges while managing a Mr. Softy ice cream truck. Blending humor and insight, it explores entrepreneurship's intersection with race and identity, featuring anecdotes about a family-run restaurant’s early struggles, the rise of tepanyaki cuisine, and the vibrant atmosphere of a Benihana restaurant. Through personal stories and reflections on marketing and cultural perceptions, the chapter highlights the unique challenges and triumphs of navigating the culinary landscape.