4 Step Customer Research Process + Conversion Optimization Process for 2023 with Anthony Morgan @Enavi
Conversion Tracking Playbook
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Can You Double Tap on That?
We found customers that had a purchase from a particular category. And we asked them questions like, how long did it take for you to make the purchase and those that research and the length of purchases really relevant to a product that is more expensive. We ended up learning was the reason that customers were purchasing really varied based off of location and use case and even range. So having both of those allowed us to get a cohesive like build of the customer's thought process.
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