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What Is Research Marketing, and How Do You Master It? (Expert Interview)
B2B Mentors
What Is the Research Marketing Method?
What is the research marketing method? Well, first you really need to understand what is it you want to do or say about your product. Are you trying to generate sales for a customer who might be a little sceptical? Or are you trying to see if there's an aspect of your product that you haven't yet tested and you want to try see if you can make a claim? Do you see another product that is competing with you, and you think you're slightly better on this one dimension than your competitor? Right? So it always goes back to your business objective, right? And based on that business objective, you can design the right kind of research in order to meet that goal
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