Is It Good to Not Give Too Much Direction to Writers?

Jonathan Martin: I like the writers to be excited about what they're doing. And if I give them too much direction, it just sort of takes all the fun out of it for them. The business model is such that we have to release a certain number of new episodes a year in order to please listeners and advertisers. We started doing this mid-roll because we weren't selling ads for the top of the show. It was a way of continuing to do the show.