2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The Path Depends on Phil's Choice of Name

The only way to have built what they built was to have endured what they endured in a system that was stacked against them. Plenty of other companies maxed out their available credit and debt all the time and had a 100% liabilities to assets ratio and went out of business. And Nike almost does. So when this happens, when he gets thrown out of the banks, Phil needs to do something to raise money. The only thing he can think of is to do a small public offering, like a local IPO. Remember how Ben and Jerry's was the first direct listing? Yeah.

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