RV 71 - From Engagement to Revenue | Anthony Kennada
GTM Live
00:00
The Challenge of Driving Industry Wide Change in This Space
Customer success in 2013 did not exist as a function. So I think it's possible for marketing to play a really powerful role in changing the perspectives of a market. We want audience plus to be the place where experts come to really talk about this and amplify great work such as what you've done over since 2019 and before that. And even though it's still super early, there's a playbook for how this can become something more widely adopted in the market.
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