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How Coupang Is Building a Competitive Fortress in South Korea (70)

The Tech Strategy Podcast

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Building an Integrated Network of Technology and Infrastructure for Superior Customer Experiences

The chapter explores a company's strategic approach to creating ever-improving customer experiences at lower prices through an integrated network of technology and infrastructure. It compares the company's logistics services with JD's, highlighting sustained innovation and merchant solutions. The focus on fast deliveries, convenience, and a 'wow experience' for customers is emphasized along with the company's internal IT capabilities turned into a successful external delivery service.

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