The Impact of Micro Influencers in Local Beef Sales

Uncover the unexpected way technology is revolutionizing cattle management. Andrew Uden, CEO of HerdDogg, joined me for a conversation about how one form of technology is providing solutions to labor challenges, cattle marketing and more.

In this episode, you will hear about:

• Overcoming challenges faced by ranchers with technology solutions.

• Harnessing the power of technology to address industry challenges, specifically labor challenges.

• Attracting young talent to the cattle industry for a sustainable future.

• Adding value to beef through captivating storytelling and branding.

• Exploring the potential of HerdDogg's smart ear tag technology.

My special guest is Andrew Uden

Andrew Uden brings a unique and diverse background to the beef industry. As the CEO of HerdDogg, a leading technology company in the industry, Andrew is dedicated to bringing new technology solutions to cattle producers. Beyond his work at HerdDogg, Andrew is involved in running a family feed yard and consulting for various ranching operations across the country. With his extensive experience, including international work in Africa, Scotland, Australia, and Russia, Andrew offers valuable insights into the challenges and opportunities in the cow-calf space. His expertise in technology management, genetics, and labor issues brings a fresh perspective to the conversation on improving efficiency and profitability in cattle management.

The key moments in this episode are:
00:00:01 - Introduction to Casual Cattle Conversations

00:00:46 - Challenges Faced by Ranchers

00:02:37 - Andrew's Background and International Experience

00:10:01 - Labor Challenges and Skilled Labor

00:12:23 - Importance of Diversifying Cattle Programs

00:14:49 - Qualifying for Value-added Programs

00:15:59 - Branding and Value Addition

00:17:19 - The Power of Micro Influencers

00:19:50 - HerdDogg Technology

00:25:54 - Labor Efficiency with Herd Dog

00:28:28 - Importance of Time and Disturbance Reduction

00:29:43 - Adapting Technology for Specific Needs

00:31:29 - Collaborative Problem-Solving

00:35:50 - Data-Driven Cattle Marketing

00:39:57 - Embracing Technology in Cattle Industry

00:43:04 - The Importance of Big Data in HerdDogg's Package

00:43:04 - Wrapping Up the Conversation

00:43:17 - Connecting with Herd Dog and Andrew

00:43:17 - Contact Information

00:43:17 - Conclusion and Farewell

Links:

Learn more about HerdDogg: https://www.herddogg.com/

Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 

Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 

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The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 

Take Your Ranch to the Next Level

Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!

Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

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