We wanted to market it so that everyone could understand what they're working geniuses. We thought, hey, any individual should be able to go out there and understand where they fit in the lifecycle of like a work. Find a job or change their job so that they can lean into their geniuses. So an individual might take it and go, man, I'm a inventor to nasty person. I need to go find a discerner on my in my organization or in my family, you know. You look at whatever your genius is and you go, well, which other geniuses does that interlock with because they need to serve one another to get things done?