The Importance of Moving to Europe

The company began in its early days trying to offer this idea to the airline industry. They thought this is where the demand would lie, but they couldn't make this work. So they pivoted their idea for upgrades, jumping tracks. 78,000 people get on and off a train every minute in Europe. And for us it was a category that initially we overlooked,. But now we're very happy that we changed our mind and went into trains.