How to Decide What to Stop?

If our goal is to get purchases or to get leads, and we're putting a lot of time and money into a tactic that's not bringing that return on investment, then we either need to stop it or pivot that strategy. And especially with those more complex, you know, conversions, we see that a lot. Really good example: i had a client that did and sir gram's story adds they were so dead set that this was going to lead to conversions. And we let it play out, and we looked 60 days later and a couple thousand dollars later, and there were just no results. I mean, we had one or two purchases, maybe, definitely not enough purchases to justify