Why Buy a Digital Service Business
Acquiring Minds
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How to Get High Response Rates on LinkedIn
Carl Safina: You have so much credibility if you are already a business owner. Part of that was almost certainly they like looked at your LinkedIn profile and they're like, Oh, this guy already has a business. And oh, by the way, the business is really complimentary. So there was a whole narrative they were building around you before they decided to even respond. He says he would always lean into any kind of cold outreach to people.safina: The same is true if you're going to do cold outreach for a business to grow it. Like if you're just the spray and pray stuff doesn't work anymore.
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