Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs
Conversion Tracking Playbook
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The Data Gaps in Google Analytics
Survey data is just very easy to read as a marketer. You're able to sample your entire customer base and extrapolate to a very high confidence interval without having to rely on a bunch of third parties. So I think that's the other component of like where it fits in the stack.
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