This week on start op, we break down some of gogl's new ad policy changes around attribution. Friend of the pod and digital ad vetron zacolius is with us to talk about his experiences in the tech industry. And amazingly, michael dell, the founder of dell has an amazing new book out that you're going to want to pre order right now.
First, Jason brings on investor, former ad tech exec, and frequent guest Zach Coelius to discuss the strategic implications of Google's new ad attribution policy (01:43). Then Michael Dell joins for for a full interview (21:54) sharing stories from the early days of building Dell, scrappy supply-chain arbitrage, global expansion, negotiations with Steve Jobs and Bill Gates, the $67B EMC VMware acquisition (57:40) and more!