4min chapter

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EP 61: Dan Runcie (Founder, Trapital) on the Business of Music and What Founders Can Learn from the Top Artists

The Logan Bartlett Show

CHAPTER

Lessons Learned From Tyler the Creator in the Music Industry

Hip-hop artists have often tended to over-index and be early on the new platform. So if you're very curious to see, okay, what's going to be the next thing? Where's it going to be? It's most likely going to be hip-hop artists on that track. Tyler the Creator is an example of doing things that don't scale. He found his audience of like-minded people that were also considered to be outcast. And I think now he's in this place where this many years into his career, he's now reaching heights where he's won best rap album twice.

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