Daily Maverick is a trailblazing South African news publication with a reputation for investigative journalism. Its audience grew significantly after it began publishing the Gupta Leaks in 2017, a series of investigations that revealed the extent to which the wealthy Gupta family influenced the then-Zuma government. In this episode, FT Strategies' Director Aled John is joined by and Daily Mavericks' Operations Manager Katherine Kotze and Audience Development Manager Alet Law, and Global Lead and Co-founder of Google Insights tools Valentin Cornez, to discuss how Daily Maverick maintained the spike in traffic it experienced during the pandemic and how they then went on to double that audience.
Daily Maverick participated in the Google News Initiative and FT Strategies Data and Insights launchpad, a programme designed to accelerate data capabilities and solve real business problems. We speak about the impact this had on their business and some of the key outcomes from the experience, particularly around the transformation of their newsletter as an essential touchpoint to users becoming a subscriber.
The FT newsroom is not involved in its production.
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