6min chapter

The Turning Point cover image

Daily Maverick

The Turning Point

CHAPTER

How to Drive Contribution and Subscription With Newsletters

Daily My Rick has 300,000 newsletter subscribers which is huge. There's a lot that can be done on the site in general just to get users to subscribe to newsletters. The goal here is really to when you think about contribution, subscription, build first to a newsletter channel. Newsletter is what we call the getaway drug from a loyalty point of view.

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