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S3E17 - CRO Insights from a Metaanalysis of over 1000 A/B Tests with Georgi Georgiev

Experiment Nation: The Podcast

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The Importance of 80% Power in Testing

In Excel calculators, like it's always set to 80%, which seems to be. The other hypothesis is that they actually were not powering their tests properly. And yeah, that's what underestimating power can do for you. So more and more people are calling for, OK, you should actually be looking at 90% power even higher sometimes. Even 90% is one in 10.

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