Put More Money In Your Pocket By Hiring Better People
Dan Kennedy's Magnetic Marketing Podcast
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Structured Hiring Strategies
This chapter outlines a systematic approach to hiring a marketing assistant by defining clear goals and expectations over various timeframes. It critiques vague labels used in hiring processes and emphasizes the importance of assessing specific behaviors rather than relying on gut feelings. Furthermore, the chapter provides practical guidelines for conducting effective interviews, challenging traditional practices in favor of a more structured and data-driven methodology.
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