3min chapter

In The Trenches cover image

Jeff Stevens & A.J. Wasserstein on The Future of Entrepreneurship Through Acquisition

In The Trenches

CHAPTER

Motivations of an Entrepreneur and Putting the Searcher First

This chapter explores the motivations of an entrepreneur and emphasizes the importance of prioritizing the searcher in the business model, with a focus on partnership and optimizing for their success. The chapter also includes an ad for The Profit Line, a finance and accounting firm catering to small and medium-sized businesses.

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