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The Impact of Political Spending on DTC: July State of the Industry Podcast

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Analyzing the Impact of Political Spending on Business Strategy

This chapter examines the substantial influence of political spending, particularly during the Georgia Senate race, and its implications for direct-to-consumer marketing strategies. It highlights the need for businesses to analyze spending data and offers resources for ongoing insights and support.

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