The Challenges of a Unique Brand

Sue: I think the big thing is you can't hide. And that is different than a lot of places. You know, when you work at a company and there's Janice over in the corner that's been there for 15 years and nobody knows what Janice does? That doesn't exist. So we train people how to do that. We're really big on feedback. People are not used to giving nor receiving feedback. Sue: There's a fair amount of deprogramming we have to do because people aren't used to our culture.