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Breaking Down Barbie’s 18-Month Marketing Strategy in 23 Minutes (#143)
Marketing Against The Grain
The Benefits of Building a Great Brand
The Barbie campaign is one of the most iconic examples of great brand marketing I've seen in the last decade. The things that they did well were: They had a long lead time, planned around a very clear mission story platform and went big. Make sure that brand marketing isn't just to get attention and you can't monetize that attention.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode