3min chapter

Clearer Thinking with Spencer Greenberg cover image

How to find out what people in rural communities really need (with Robert Chambers)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Power of Questionnaires

The power relations subso that dynamic of interviewer and interview led to kind of bias in the data. A person who's answering the questions will be thinking, what's in this for me? And may well be quite cynical because of past experiences or just from common sense about the situation. So I've come to think that quantitative surveys are useful for measurement, but qualitative surveys are really useful for understanding why we have the measurement.

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