Introduction

Kev Rogers: I wrote launch copy for 12 years as a freelancer. But guess what? Like everybody else, accomplished kids running around barefoot. Wasn't doing pre-launch. Brenna laid it out for us. It's all about bonding, building anticipation. What we did was get people in a wait list. And so we sold out 40% before the card even actually opened. Incredible. This is how good Brenna is at this. Her pre-launch is an amazing program. Still too few people are using pre-lanches but it is evolved into this incredible concept that we're going to discuss today called anticipation marketing.